Everybody dance with eyebrows

Task

To convince young girls that eyebrow make-up is a must-do to say nothing it’s trendy.

Idea

To enroll the audience (young women aged 15–20) into making up eyebrows, the brand went beyond traditional communication approaches and created a viral music video titled “Everybody dance with eyebrows”. It was a cover for a super-hit by a popular rapper and was performed by young generations’ idols, bloggers.

Awards

Effie 2017 - Everybody dance with eyebrows